Warming up for Picnic ’07

Picnic ’07, Amsterdam’s annual event organized by the Cross Media Week Foundation focusing on creativity in cross media content and technology, is only a month away and the list of speakers is nearly finished. Between the 25th and 29th of September, Amsterdam’s Westergastfabriek will once again host the event after the succes of last year’s edition. But with such a diverse and wide-ranging programme, where will you go? In order to get into the mood and warm up for the event, it is worthwhile to highlight some of the fascinating speakers and take a more in-depth look at what they are all about.

Reuben Steiger (Former Linden Labs Evangelist and founder/CEO Millions of Us)
At Picnic ’06 Philip Rosedale of Linden Labs / Second Life presented his take on ‘the empowerment offered by Second Life of the average citizen to not only create but monetize their own content and design’. This year former Linden Labs Evangelist Reuben Steiger will take the stage at Picnic’s Virtual Worlds, which is all about virtual worlds becoming central to the future of marketing, technology, entertainment and brand-building. After his work at Linden Labs, Steiger founded and became CEO of Millions of Us, a company dedicated to helping businesses understand and harness the power of virtual worlds. An example is the Toyota Scion car in Second Life.

Being an evangelist and clearly someone who believes in the power of virtual worlds, Steiger fights of recent criticism of Second Life as a branding tool at influxinsights.com by saying that ‘some of the criticism is partially warranted, but a lot of it is poorly contextualized and opportunistic, in the sense that pundits love to tear down technologies that have ridden a wave of hype. IT analyst firm Gartner calls this the hype cycle – new technologies spark a wave of initial excitement, expectations inflate, the technology is found to be imperfect in some ways, and there is a backlash – but in the long term, a good technology will overcome the hype cycle and enjoy long-term adoption.’ Are virtual worlds all that Steiger says they are, or just a big bubble? Are you a skeptic or an enthusiast? Not sure? You can find out at Virtual Worlds. In the video below Steiger answers questions on his personal interest in Second Life and if virtual worlds are a response to alienation in real-life.

When? 27th September 14.00 – 17.00
Where? WesterUnie
What? Virtual Worlds at Picnic ’07

Cory Doctorow (SF novelist, blogger, technology activist)
Cory Doctorow, co-editor of popular weblog BoingBoing and contributor to the likes of New York Times and Wired, explores the benefits and consequences of online systems in his latest (fictional) book Overclocked: Stories of the Future Present (free download). This provocative collection of six previously released stories shows Doctorow extrapolating todays user experiences towards a futuristic vision and creating fascinating stories in doing so. An extensive review can be found at The Uberreview. For his writings, Doctorow has already been compaired to ‘Cyberspace’ godfather William Gibson by Entertainment Weekly. In the Authors@Google series Cory Doctorow himself presents and discusses the book, if any questions remain be sure to go see Doctorow at Fab, or the personal fabrication revolution.

When? 28th September
Where? WesterLiefde
What? FAB, or the personal fabrication revolution

Pablos/Paul Holman (Futurist, IT security expert, notorious hacker)
From an interview with Pablos “Paul” Holman at DLD ’07, shown in video below, comes the following provocative quote on creativity in companies: ‘Especially large companies tend to be poor at doing new things. They have lots of resources, lots of people and a lot of infrastructure . But all that gets in the way of when you’re trying to be creative. […] Ideally for me, I’d be able to wake up in the morning and dream up something I’ve been dreaming about. Then go build it by lunchtime, launch it in the afternoon and see if people like it. And then maybe fix some bugs by dinner.’

Contrary to Doctorow, Holman does not read science fiction because he doesn’t want to be accused of plagiarism. His views however are, as the Picnic website also mentions, unique. With his design studio Komposite he ‘consults on bizarre invention and design projects that assimilate new technologies’. To give you an idea: Among his projects is the Hackerbot, a WiFi seeking robot that can find you when you’re using a wireless network – and drive up to show you your password on its screen. According to the Hackerbot website, the robot is really quite friendly and tries not to show your passwords to anyone else. Interested? Be sure to check out Holman at Picnic ’07, also if you’re interested in salsa dancing!

When? TBA
Where? TBA
What? Pablos Holman

Stefan Sagmeister (Graphic designer and typographer)
You might have seen Stefan Sagmeister‘s design in your local record shop on the covers of Rolling Stones, Lou Reed and Talking Heads recordings. The Picnic website mentions that just as film, art, music and literature have the power to move people, Stefan Sagmeister’s innovative work shows that graphic design, too, can cut to the emotional core. An in-depth interview with Sagmeister can found at designboom.com. The image is courtesy of Grafik-freunde Stuttgart.

In 2004 Sagmeister spoke in Monterey, California about how design can make us happy and more specifically design that made him happy on a personal level. Telling stories ranging from billboards and museum exhibitions to pictorial language, Sagmeister is able to show how design can touch a nerve. Design never felt more personal while listening to Sagmeister’s presentation and his words seem far removed from corporate thought. Anyone intested in the emotional side of creativity, and creative industries in general, should see Sagmeister at Creative Genius: Things I Have Learned So Far at Picnic ’07.

When? 27th September 16.50 – 17.20
Where? Zuivering West
What? Creative Genius: Things I Have Learned So Far – Stefan Sagmeister

Various Meetings and (Un)Common Ground
Like last year, Picnic also hosts various meetings such as Virtueel Platform’s (Un)common Ground II: An expert meeting that brings together all the top thinkers in the industry. This year the sub-title is Scale and Intimacy. At the meeting experts will take a close look at the complex issues arising when practices and models of collaboration move across different scales. Like Stefan Sagmeister in his presentation, questions such as ‘how to maintain the emotional connection that people make to the ideas that are promoted or the services or products that it delivered’, are asked. Although the meeting is ‘invitation only’, be sure to check out Virtueel Platform’s publication (Un)common ground. Creative encounters across sectors and disciplines for more information.

For information on all Picnic ’07 events (25th – 29th of September) go to the Picnic network website. Oh… and did I mention Andrew Keen (see my previous post) will also be there?

Nurturing and death in Web 2.0

I thought I’d just try it, see what happens to myself when I don’t post for a while. Although it isn’t that interesting for the readers of a blog, you should definitely try it. Because when a blog becomes a McLuhanesque fixed charge in your life, the only way to see what has changed is to disconnect from it. As you can see, it didn’t last that long before I just couldn’t resist to get back to my blog and write down my thoughts and experiences in this post.

Jean-François Berthet made an entry about blogs being like a Tamagotchi on his 365questions.org blog. You name your blog, you shape its form, you could perhaps say you are making a reflection of yourself. Even more than on social networking sites, where the emphasis is more on presentation to your friends. It a reflection of yourself. The sight of a your poor blog with its last message a month ago is almost a heartbreaking experience. In your mind you’re constantly making excuses to the blog like: ‘I’ll post tomorrow’, ‘Sorry blog, I have a writersblock!’ ‘No post today blog, I’m busy.’

This reflection, also on social networking sites, will some day stop. Although a macaber thought, it will surely stop on the day you die. Recent examples are the Myspace profiles of the people killed at Virginia tech, a list containing most of their Myspace profiles can be found at The West Virginia Blogger. A recent example closer to my home is the Hyves page of Gerd-Nan van Wijk, who got beaten and died when leaving his school in Alkmaar. The reflection once created as an enviroment to be nurtured, is now freeze-framed in time. Like a watch that stopped ticking, the virtual spaces stopped moving only leaving the traces of (virtual) friends sending you condolences.

But how about when I stop blogging? Could that be the infamous Death of the Blogger? When the blogger gives up on the blog, is it the blog that dies? And when a blogger dies, is it the blog that lives on, providing a virtual space for condoleances? Could we say that firstly when the blogger dies, the audience adresses the blog. And secondly that when the blog dies, the audience adresses the blogger.

The question we can indirectly ask here is: Who are you blogging for? Perhaps not specifically an imagined audience, perhaps not even yourself but the technology you gave a character. An external agent you set up as a medium between yourself an your imagined audience. An agent that will survive your day and will exist as an in memoriam, but still not being yourself. This also brings me to another question that has been keeping me busy since I started blogging: How long will data stay?

Talking about ‘Fans, Bloggers and Gamers’

For the Masters of Media blog at the University of Amsterdam fellow student Roman did a Podcast on Henry Jenkins‘ new book Fans, Bloggers and Gamers: Exploring Participatory Culture and he called me up to talk about it. Got to love those vintage phonelines and the aesthetics of Podcasts!

You can check it out in this blogpost, or you can download the ‘Discussing Jenkins’ Podcast directly from here. And since we’re talking about bloggers here, check out what other blogs say about it here, here and here. The first link includes an interesting interview with Jenkins.