Your blog is so good! Quality versus quantity
Regardless of how you got here, you probably did a search on some topic listed here in my blog, and I thank you for that! But I do disagree with the whole way the World Wide Web is set up nowadays, and how the original intent is being used.
I’ve been actively blogging now for about a month and especially my blogs on U3 seem to give me traffic through the search engines. That is nice because I’m hoping people will also check out other more in-depth stories on the blog. But do people take the time to read lengthy backgroundarticles? Is the attention span becoming shorter and shorter, as short as that of a goldfish? Bear with me on this ‘longer than your average blog’-blog and you might just have something to think about for 10 seconds!
You can’t always buy quality, but nowadays it seems possible to buy quantity, which in turn seems to equal quality in a way. Quantity is the judge of what is good stuff. The more hits, props, diggs or recommendations you get, the higher your position in a search engine will be. We live in a western society where ‘the most counts’ and not ‘the best counts’, just look at the corporate internet strategies. So automatically the most commercial approach wins the hits and the interesting, alternative approach is forgotten. And don’t forget the Googlebomb, which makes for a good prank. But I don’t want to go into the search engines wars and the quality of a search engine, a lot of that has already been discussed in loads of topics and blogs.
I can hear you scream: BUT HEY! We just entered the age of Web 2.0, we are all about the social media and everyone can have his say and write history in Wikipedia! True. Let’s look at Digg.com where you can give props to certain posts, the posts with the most props get on top of the list, the others don’t. Right?
We have to look at the definition of quality here, which is ‘Having a high degree of excellence.’ High excellence equals quality, not quantity. So although the posts are good according to a lot of people, this kind of quantity is more about popularity as featured on Yahoo! Buzz. Popular items can of course have quality, I’m not doubting that, but perhaps the most beautiful written poems and essays will never have exposure because they have the quality, but not the quantity as a vehicle for the promotion of the message. Or on the other hand a band on PureVolume or MySpace that gets a load of exposure through spamming (quantity), but has the worst stage act ever (no quality).
So if in the case of war they say that whoever wins the war writes the history to come. The shape of that history is now in the hands of the one who can attract the most traffic and is found the fastest and easiest. You could say that quantity is slowly shaping the way we think. So it’s waiting for a way for us to search quality, and not quantity. And another suggestion is that we don’t forget to look for personal quality, what we like ourselves, as a person, without judging something directly on props and diggs.
But how to measure quality? Wikipedia with the whole world as its editors? Maybe. What might be the thing to think about is that quantity can do without quality and have readers, but quality can’t do without quantity.
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