MTV, Google AdSense and the way we look at ads
Reuters reported that Viacom’s MTV Networks and Google are collaborating on a videoversion of AdSense (via Yahoo! news). This means that Google will soon be sending out more and more video ads. I must say that I’m anxious to see what the future of videoadvertisement will look like.
Looking at a video ad is more powerfull than just reading. I can block out a still image, but I have more difficulty filtering out a moving image. So if this is going to be the standard and will appear all over the net, this way of advertising will change the way we surf the net. We get more and more distracted from reaching our goal directly. Which of course is the main purpose of an advertisement. We might say that the advertisements on the web are also going in the direction Marshall McLuhan once said, restoring the primitive way of visual communication instead of reading. Distracting us from what we actually want to view. Will text advertisements then be something of the past?
I think we can expect some radical changes in webcommerce/advertising, and I’m anxious to see what it will bring us. More spam or good stuff. It’s just like looking in my mailbox at the frontdoor everyday. There is an interesting PDF which I’m reading now which is about possible scenarios for webcommerce. It’s called Commercial Scenarios for the Web: Opportunities and Challenges by Hoffman, Novak and Chatterjee, which is actually from 1995. But it’s interesting to see how far we’ve come since that time and what theories were developed a decade ago. We can maybe extrapolate the line further into the future.