MTV, Google AdSense and the way we look at ads

with 5 comments

Reuters reported that Viacom’s MTV Networks and Google are collaborating on a videoversion of AdSense (via Yahoo! news). This means that Google will soon be sending out more and more video ads. I must say that I’m anxious to see what the future of videoadvertisement will look like.

Looking at a video ad is more powerfull than just reading. I can block out a still image, but I have more difficulty filtering out a moving image. So if this is going to be the standard and will appear all over the net, this way of advertising will change the way we surf the net. We get more and more distracted from reaching our goal directly. Which of course is the main purpose of an advertisement. We might say that the advertisements on the web are also going in the direction Marshall McLuhan once said, restoring the primitive way of visual communication instead of reading. Distracting us from what we actually want to view. Will text advertisements then be something of the past?

I think we can expect some radical changes in webcommerce/advertising, and I’m anxious to see what it will bring us. More spam or good stuff. It’s just like looking in my mailbox at the frontdoor everyday. There is an interesting PDF which I’m reading now which is about possible scenarios for webcommerce. It’s called Commercial Scenarios for the Web: Opportunities and Challenges by Hoffman, Novak and Chatterjee, which is actually from 1995. But it’s interesting to see how far we’ve come since that time and what theories were developed a decade ago. We can maybe extrapolate the line further into the future.


Written by newmw

August 7, 2006 at 10:47 pm

5 Responses

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  1. hey, about Wii’s Tony Hawk – yes it seems you can tilt the wiimote and the skater will do some, umh, tricks or something.


    August 8, 2006 at 7:22 pm

  2. google is really changing the way web adverts work. first was adsense, which quite frankly, is the best! and now video ads are on their way. but it reamains to be seen if this is actually effective an practical. and video ads also bring out another problem – bandwidth. not many with a dialup will like to see their already slow connection being drained by video ads…

    and like you pointed out, it can lead to more spam. but being google, i hope they come up with a solution to all the practical problems.


    August 9, 2006 at 5:41 am

  3. Good point about the dialups and bandwith, that is of course something they have to be carefull with. Although maybe I can imagine that they wouldn’t let ‘progress’ get limited by people on dialups, but I don’t know what their ethics on that are 🙂


    August 9, 2006 at 11:40 am

  4. […] An explanation that fascinated me comes (again) from Marshall McLuhan. The next answer comes from an interview he did with Playboy in 1969. No it’s not a very academical source, but it is one of the more clearer version of his theory. “When tribal man becomes phonetically literate, he may have an improved abstract intellectual grasp of the world, but most of the deeply emotional corporate family feeling is excised from his relationship with his social milieu. This division of sight and sound and meaning causes deep psychological effects, and he suffers a corresponding separation and impoverishment of his imaginative, emotional and sensory life. He begins reasoning in a sequential linear fashion; he begins categorizing and classifying data. As knowledge is extended in alphabetic form, it is localized and fragmented into specialties, creating division of function, of social classes, of nations and of knowledge–and in the process, the rich interplay of all the senses that characterized the tribal society is sacrificed.” […]

  5. Where do you find good life ,of course in the games .beause in the real life ,we have many distresses and pain, only in the games if we have enough gold to buy the good arms,and we can play the games well 🙂


    November 30, 2006 at 12:13 pm

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